Does Twitter Upload Video In 60fps

Twitter video has been booming. Not only is video Twitter's fastest growing advert format, but there's also about 1.2 billion video views every day on Twitter. Considering that Tweets with videos get about 10x more than date than those without, it's clearly to run into why marketers and advertisers are prioritizing video on the platform more than ever before.

A lot of these marketers, businesses, and advertisers, all the same, are a little in the dark nigh how exactly to become the kind of results they want with Twitter video. They aren't sure how long their videos should be, what type of file format they should exist using, and even what size video dimensions to upload.

With so much potential for Twitter video, nosotros don't want you to get out any potential engagement, clicks, or conversions on the table. In this post, we're going to go over everything you lot need to know nigh the best Twitter video format and technical requirements that you demand to know.

What We Mean by "Video Format" And Why It Matters

All platforms that allow for video uploads allow users and creators to upload video natively through different types of video files. Many platforms– Twitter included– just back up and therefore accept sure types of these files, which are often referred to every bit "video formats."

The video file typedoes matter. First, if you create a video blazon that isn't supported past Twitter, you're not uploading that video until you convert it to another format, which can take a few extra minutes and wearisome you down. Second, the wrong video format in full general can consequence in lower-quality video. This can atomic number 82 to a direct subtract in user appointment and, if the quality is poor enough, could fifty-fifty potentially reflect negatively on your make.

The video format matters, therefore, as does following all of Twitter's other technical requirements and recommendations that we'll look at a little later on.

So What Is the Best Twitter Video Format?

The best Twitter video format volition easily downwards be the MP4 video file blazon. This is what Twitter recommends, and it'due south supported on both desktop and mobile. As a notation, y'alltin can also upload MOV files, only but through the mobile app, so sticking to MP4 gives you a trivial more flexibility, and information technology also can yield slightly higher video quality than its MOV analogue.

Specifically, you'll need to have an MP4 video format that has H264 codec (which is the quality of compression and decompression and tin can significantly impact the quality of the uploaded video), and AAC audio. The H264 codec and AAC audio is standard for many MP4 videos.

Most other platforms exercise support significantly more video format types than Twitter does, but Mp4 is actually pretty much the gold standard for video formats and is a top choice for most platforms. If you lot opt for MP4 video formats, information technology will likely be compatible with near major platforms, saving you a headache since you'll merely accept to create information technology in one case.

The Other Technical Requirements You Need to Know

Having the right video format is a proficient place to start, only it's definitely not the just thing that you need to be taking into consideration when creating your video content. Twitter has the following technical requirements that you should keep in mind, also:

The maximum video file size is 512MB, just your videos can't be more than ii minutes and twenty seconds long. Make sure that both of these requirements are met. If the file size is too large, Twitter won't take the upload, and if the video is too long you'll be required to edit information technology.
The maximum Twitter video resolution is 1920 10 1200, while the minimum is 32 x 32. You should e'er opt for as close to the maximum resolution every bit you tin, because information technology will mean a higher quality video and a improve experience for your viewers.
The maximum Twitter video frame charge per unit is 40 fps, which most video editors will stick to on their own.
Attribute ratios range from 1:two.39 to 2.39:1.Opting for strong attribute ratios will allow yous to maximize the corporeality of infinite your video can take up on the platform, and the bigger the better. More visibility means more views and hopefully more engagement.

It's always easier to create videos with these technical requirements in mind than information technology is to go dorsum later and edit. I've been the person who gets to edit someone'due south five-minute-long brand video down to ii minutes and twenty seconds, and trust me when I say that it's hard to see your video with so many cuts after you lot've paid a production company a ton of coin for those extra minutes. Getting information technology right the starting time time is the way to go.

Conclusion

Twitter video has so much potential that the final thing you want is to exist missing out on the platform altogether, or (mayhap fifty-fifty worse) to be putting out content that doesn't perform well considering it's not optimized correctly. Ensure that your videos are using the best format options possible to maximize success and give your audience content they'll love to see.

As you're creating video content, your all-time bet will exist to mix it upwardly. You tin take video serial campaigns, where yous upload a single video in a serial at relatively regular intervals, like a Q&A session or a tutorial of one of your products. You should also brand sure to include live content into the rotation, which is gaining popularity on the platform and allows y'all to stream direct through their sister app Periscope without ever having to worry about Twitter file formats.

Recall that non every post you upload needs to have a video, and that it reallyshouldn't.Information technology'due south all-time to utilize a mixture of content, including plain-text tweets and those featuring images, even if they're simply neat quotes overlaid on colorful backgrounds. When it comes to the images, we've got yous covered there. You can learn more about how Snappa can assist you neat gorgeous images to assist you build brand awareness here.

What do you think? Practice yous e'er stick to the MP4 video format on Twitter, or do you lot have some MOV files thrown into the mix? How do you optimize your Twitter video content to go more results and engagement? Share your thoughts and questions in the comments below!